Full course description
Course Outcome
Those who will consider franchising will have the basic knowledge and research skills to begin planning a path toward becoming a franchisee. Students considering a corporate career in franchising will gain a better understanding of the franchisor/franchisee relationship.
Course Objectives:
By the end of the course, you will be able to do all of the following:
- Describe the historical development and foundational principles of franchising, including distinctions between business format and product distribution models.
- Define and explain key franchising terminology, such as franchisor, franchisee, royalty fees, and operational support.
- Analyze the roles and expectations of both franchisors and franchisees to understand how successful franchise relationships are maintained.
- Evaluate franchise opportunities by interpreting Franchise Disclosure Documents (FDDs), assessing brand alignment, and identifying personal and financial fit.
- Analyze essential components of a business plan tailored for franchise acquisition, including market research, financial projections, and operational planning.
- Compare and assess various funding options for franchise ownership, such as personal savings, SBA loans, and alternative financing sources.